Differentiation and change of the development tren

The development trend of the printing industry in various regions: differentiation and change

in the first part of the 8th issue of printing industry in 2013, the statistical data of the State Administration of publication, radio, film and television were quoted. In 2012, the total output value of printing in China reached 951.013 billion yuan, the maximum experimental force limit, an increase of 9.6% over 2011. This shows that China's printing industry as a whole still maintains good growth toughness in the case of the external economic environment is not optimistic. Recently, due to work reasons, I have come into contact with some provinces, cities Dr. Julian marschewski of kostron in the autonomous region explained: "When it comes to the printing industry statistics of battery seats and battery integrated modules, through the complex data, the author suddenly feels that for the vast Chinese printing market, under the overall upward tone, the development trend of the printing industry in various regions is experiencing unprecedented differentiation and changes.

in the currently visible printing industry statistics of nearly 20 provinces, cities and autonomous regions across the country, the first thing that attracts the author's attention is expensive State data. Statistics show that the total industrial output value of Guizhou printing industry in 2012 was 2.897 billion yuan, a decrease of 5% over the previous year. Next is Shaanxi. In 2012, the total output value of the printing industry in Shaanxi was 10.146 billion yuan, a decrease of 6.76% over the previous year. Then there is Zhejiang. In 2012, the total output value of the printing industry in Zhejiang was 115.069 billion yuan, a decrease of 10.08% over the previous year. In my impression, this is the first time that the printing industry in various regions has experienced negative growth in recent years

among the three provinces, there are not only Zhejiang, the Eastern Printing province that took the lead in the spring tide of reform and opening up, but also Shaanxi and Guizhou, the western provinces regarded as emerging markets of printing industry in recent years. In the same year, the printing industry in the three places experienced a negative growth in the total industrial volume that has not been seen for many years, which conveyed a lot of deep-seated information that deserves attention and reflection

there is no doubt that since the international financial crisis, the world economy has been in deep trouble and China's national economic growth has slowed down, which is the most direct reason for the slowdown in the development of China's printing industry and the negative growth of the printing industry in some regions. In 2012, China's GDP growth rate was only 7.7%, the lowest level in 14 years. However, if we make a more detailed exploration of the statistical data, we can find that although the total volume also shows negative growth, there are still great differences in the micro development trend of the printing industry in the three places

for example, the negative growth of the total output value of Shaanxi printing industry is largely due to the sharp decline in the output value of publication printing. In 2012, the output value of Shaanxi publication printing was 1.043 billion yuan, a year-on-year decrease of 55.56%, while its packaging and decoration printing output value achieved a positive growth of 13.75% in the same period. If Shaanxi's data is consistent with the industry's judgment that the printing of publications is bad and the printing of packaging is good, then Guizhou's data is even more confusing. In 2012, the total industrial output value of Guizhou publication printing enterprises and packaging and decoration printing enterprises decreased by 2.95% and 8.69% respectively compared with the previous year, and the decline of the latter was much higher than the former. Also unexpected is Beijing. In 2012, the main business income of Beijing printing enterprises was 28.711 billion yuan, an increase of 4.36% year-on-year, but the main business income of packaging and decoration printing enterprises unexpectedly decreased by 2%. Whether the data of Guizhou and Beijing can explain to a certain extent that, driven by the sustained development of the national economy, packaging printing has more development potential than publication printing, which has been impacted by digital media, but its prospects are by no means smooth. Will this alert many publication printing enterprises who are eager to transform into the packaging and printing market

in addition, it is quite puzzling that although the total output value of printing in Guizhou, Shaanxi and Zhejiang decreased by different ranges in 2012, the total profits achieved by them all increased significantly, with year-on-year growth rates of 11.88%, 8.48% and 10.56% respectively. In contrast, in 2012, the total output value of national printing increased by 9.6% year-on-year, while the total profit of the whole industry increased by only 2%. Why did enterprises get higher profit growth in the regional market with shrinking total volume? If we can effectively solve this problem through the in-depth investigation of the printing industry in the three places, it will undoubtedly have important reference value for many printing enterprises in the dilemma of increasing volume and reducing profits in recent years

for China's printing industry, which still has the potential for long-term development of new materials: structural surplus and lack of core technology, negative growth may still be a regional accident at present. In fact, while the total output value of printing in Guizhou, Shaanxi and Zhejiang has increased negatively, the printing industry in most provinces, cities and autonomous regions is still growing, and some have a growth rate of nearly 30%. However, the emergence of negative growth areas shows that the industrial trend of the printing industry in all provinces, cities and autonomous regions has changed. In the future, the industrial environment faced by printing enterprises everywhere will be more complex and changeable. Only by sizing up the situation and responding appropriately can they achieve sustainable development